If you follow us on Instagram, you may have seen that we are currently in Miami for an Internship. And from December 6th to December 10th, lot of events have been organised in Miami for Art Basel, and Guess What, the famous HypeBEAST Awards took place in Miami as well !

Of course, we were not invited and couldn’t assist, but we had the chance to go to the After Party ! If you want to know, the Party was lit, Virgil Abloh & Heron Preston were Dj-setting and the one & only Jaden Smith was the Surprise GUEST !

Anyway, HypeBEAST is the leader in the Men’s street culture. Head to their website to enjoy their daily Fasion content. Every year since 2015, Hypebeast give awards to the best brands, the best collaborations and the best innovations that had a strong impact on the streetwear culture society.

5 Awards have been assigned:


Balenciaga is the best Brand in 2017 according to HypeBEAST. Here are some of it’s 2017 achievements :

  • Re-design its logo.
  • Launching the Speed Trainer: Sock sneaker.
  • Launching the Triple-S: Most demanded sneaker of the year.

Unfortunately, if you want to get one of them, it is today sold out everywhere. But you can still buy them from resellers…


The Designer is the impressive Yuta Hosokawa. Here are some of its 2017 achievements :

  • Clothes can be compared to Wearable Art.
  • The customisation is a must on every piece, the success has been possible thanks to the attention to details.
  • Reworking on Vintage Pieces gave the brand a strong difference in the Fashion industry.
  • Famous Customers : Travis Scott, 21 Savage, Virgil Abloh, and many others.
  • Collaborations with leading brands in the streetwear industry : BAPE, FEAR OF GOD, MAXFIELD LA.


This year has been marked by collaborations in the sneaker industry :

  • NikeLab x Virgil Abloh : « THE TEN ».
  • NikeLab Air Vapor MAX x COMME des GARÇONS.
  • NikeLab Air Force 1 x Off-White™ (by Virgil Abloh).
  • NikeLab Air Force 1 x Roc-A-Fella (by Kareem “Biggs” Burke).
  • NikeLab Air Force 1 x Hi Just Don (by Don “Don C” Crawley).
  • NikeLab Air Force 1 x Travis Scott.
  • NikeLab Air Force 1 x Acronym (by Errolson Hugh).
  • NikeLab Air Jordan 4 X KAWS.
  • NikeLab Air Humara x SUPREME.
  • NikeLab Air More Uptempo x SUPREME.
  • NikeLab Air More Uptempo x Off-White™.
  • NikeLab Mars Yard 2.0 x Tom Sachs.
  • NikeLab Air Max 97/1 hybrid x Sean Wotherspoon.


MaxField LA won against all the online stores. Wanna know why, only by launching exclusive pop-up stores. And this exclusive character has made people going out from their nest. Here are some of MaxField’s 2017 achievement :

  • Hosting Fear of God, Off-White™, Palm Angels, Enfants Riches Déprimés events in its Gallery transformed into a Shop.
  • Bringing bands like Daft Punk o& Guns N’ Roses into its gallery events where brands and musicians announce their next collection / album.
  • Joint Project : READYMADE x BAPE dropping in MaxField LA.

5- Best collaboration : Virgil Abloh x Nike

Abloh’s deconstruction of Nike’s best sneakers, of course, it wasn’t surprising, “The Ten” has made thousands of people trying to get them. Fortunately, some raffles took place in some cities giving the opportunity to the fans to cop them. Also, if you don’t already know, Abloh and Nike are working on more shoes for 2018…


A R T B A S E L – M I A M I

A R T  B A S E L

Let’s begin with the beginning. What is “Art Basel”? Why is it called “Basel”?

On the 70’s, Ernst Beyeler, Trudi Bruckner and Balz Hilt, three gallerists from Basel in Switzerland started the “Art Basel”, an ART festival taking place in Basel, which attracted more than 16 thousands people on its opening year (1970). The success of the event has drawn to reunite artists from more than 21 countries. People were traveling to assist this special event taking place once a year.

Today, Art Basel has three hometowns: Basel in Switzerland, Miami in Florida and Honk Kong in China.

Art Basel in Miami started in 2002 and the success was unbelievable. This year, the Art Basel took place in Miami from December 7th to December 10th. But a few days before the official Art Basel begin, we can’t even count the events. Can’t imagine how it would be during those three days.

Anyway, yesterday, we went to the Context and Art Miami exhibitions taking place in Downtown Miami. Hundreds of artists expose there, such as SETH, the French Pinter or Kim Wong Eun, the Chinese sculptor. Both artists were exposed on NIL GALLERY, a huge gallery created by two Frensh Men (one of them is our Best friend’s brother). Their work is just amazing and they are a symbol of creation, sense of art and sympathy.

We let you discover the pictures of this first day. Enjoy!

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Mlle Louise x I Wear For All x HFC

Last week in Miami, we participated to a photo shooting implicating three American brands based in the sunny town.

“Mademoiselle Louise”, a French swimwear and sportwear brand made a collaboration with “I Wear For All”, an eyewear brand. The third brand implicated was Hair Flash Color, a hair coloring spray. Alex, its representative was here to make up the models and spray their hair with a lot of colors (red, pink, blue, etc.).

The shooting was taking place in a chic Hotel localized in South Beach, in Miami. Louise, “Mademoiselle Louise” designer decided to shoot two collections. The first one named “Marble” is around dark colors such as white, black and grey. You can find the pictures below.

The second collection is our favorite and its name is “Unicorn”. The swimwear and legging are very colorful, pinky and flash. Moreover, they are incredibly comfortable!

M A R B L E 




I  W E A R  F O R  A L L


U N I C O R N 



Isadora Bravo, New York City

Isadora Bravo is a Journalistic celebrity photographer, an Editorial and Commercial artist specialised in People, Fashion & Product Photography. She is one of the most creative spirit we ever met, and have realised amazing visuals with us. Check her website here.


It was last September, we went to New York city for the SS18 Fashion Week (Cf NYFW Day 1, Day 2, Day 3).

After a Show, we were outside the building, with lot of photographers. We met Isadora. then, we exchanged contacts and decided to schedule a Photo shooting.

She told us to bring 3 outfits each. Today, we are going to show you the first one, Take a look at the Photos !

IMG_6121 2isadorabphotographyc3a2c2a920179256-e1509049332586.jpg 2isadorabphotographyc3a2c2a920178894-e1509049341164.jpg










Everybody loves sneakers. Here is a selection of the most recent ones.

Louis Vuitton SS18

Spotted on the PFW SS18, the Louis Vuitton Sneaker collection was represented by all the models who walked that day.


Raf Simons for Spring/Summer 2017

The famous disigner Raf Simons is back with one of the most popular form : The Ozweego III. The footwear is out with different colorways such as White/Black/Khaki, & Red/Black.


Nike x Off-White

Last month, Virgil Abloh, the famous Off-White designer did a collaboration with the sportswear brand, Nike. The fruit of their collaboration was represented in the OFF-CAMPUS, an event organized to present their 10 part collab’ collection.


Virgil Abloh continue to « custom » Nike shoes for people. Eliud Kipchoge, the elite marathon runner won again with a world record won at 2:03:32 seconds threw the 42km parcourt. And Virgil Abloh did a special Custom for the runner on the Off-White-Nike Zoom Fly SP with specific quotation marks.


The New Vans x Peanuts gang – sneaker collection

This sneaker collection is clearly destined to people who love colors and old school shoes. Vans continues to maintain a good relation with Snoopy and Charlie brown, while it is going to drop colorful shoes soon.



The Balenciaga Triple S!!!


Pharell x Chanel x Adidas

This shoe was leaked on the social media the recent days. Nothing is sure for its drop.



Nike is back with the Air Force 1 NBA Low, inspired from the American Basketball Players of the season. The shoe will be out on October 12, in 7 colorways, all  with the official Jerry West NBA logo on the heel.

AVAILABLE 10/12 AT 9:59 AM.



The new pair from FENDI. THINK FENDI. High sneakers you can get only for the price of 650$.



We also fell in love with the new Fenty x Puma by Rihanna. Available in 3 colours (White,  Black&White, & this one below).


To finish, here are some pictures of the new BALENCIAGA shoes. Tell us what you think about it. Seriously.




From minimalism to colourful outfits, street styles are always crazy during Fashion Week. The vibrant colours we saw in New York are just as popular in London, Milan, and Paris. It’s a good indicator of what people will be wearing for the upcoming fashion weeks around the globe. It is Chock-full of inspiration.

Du minimalisme aux tenues les plus farfelues, les streets styles seront toujours dingues pendant la Fashion Week. Les couleurs vives que vous apercevez à New York sont tout aussi populaires à Londres, à Milan et à Paris. C’est un bon indicateur de ce que les gens porteront pour les prochaines fashion week dans le monde entier. Ça donne de l’inspiration !



Let’s begin with Bae. Just look at him, he’s so cute that he doesn’t need to dress good. But he does, so admire this damn Style. Kendall Jenner is so lucky …




The tiles are currently a huge pattern used by a lot of designers in their last collections this season.



Just wanted to share this two duo that got the same type of street wear, but shows definitely a different mood.



Asian people are also in the game. Fashion isn’t Fashion without them anymore. Their vision is quite cool ! don’t you think ?


Long Wear don’t Care 

These guys totally get it. Long jackets give you a flow that none others clothes do.



For men, as for women, the track pant is an essential in everybody’s wardrobe.

Btw, You sure have recognise Gullyguyleo, rocking the PRADA Track Pant.



We wish we could afford the Louis Vuitton X Supreme collection. Look at that dungaree : so simple to wear but so original.

You can opt for a White Dungaree, simple, but swag, or you can do like Ian Connor, and get you a Yellow one to be noticed easily, lol.


These are other looks that we wanted to share with you, take a look : 







Spotted girls in Kappa, Zara, Off-White… When you watch street style from Fashion Weeks, you find a mix of Brands from all over the world. It can be the most desired ones, or the most common ones. Everyone shows his own style. Get inspired and find yours!

SPOTTED : Habillés en Kappa, Zara, Off-White … Lorsque vous observez les Street Style de la Fashion Week, vous pouvez trouver de tout. Des styles faits à partir des marques les plus désirées, au marques les plus communes. Chacun affiche son propre style.


For those who love FUR 

Shots by photographers from all over the world : Here are some girls in Fur Coat, a huge trend this year. You can recognise the most famous one, from Missoni, worn by Sita Bellan on the first Picture.




Let’s be Chic and put your most colourful suit on to have all eyes on you. This is one of our favorite style when we go out for a Gala, for a Wedding, or even for a Date 😉




Now you begin to understand our style, that’s why no need to tell you that Track Pants are our favorites ! Champion, Gucci, Adidas, Vêtement… All these brands are known for their original bands by everyone.




Yes ma’am, if you dress like this, people will think you’re a dancer. I guess dancers have something for shorts, high socks, and sportswear.




That’s an original style of wearing a Jacket ! Love it, and already did it with our « CAUTION Jacket » (you can find the look here).

Take a Large Jacket or borrow your brother’s, your father’s or your boyfriend’s jacket. Put it on, and your look is done ! Simple, and original, what else ?



There’s lot of other looks that we find pretty good, take a look : 





















The title is talking for himself. Here is our 10 favorite IG accounts. We did a little selection, because instead, it would be too long.

The selection is divided into 2 parts. The first one is made of Fashion accounts, the 2nd one is made of Photography accounts.


Le titre parle de lui même, voici nos comptes instagram préférés. On en a sélectionné 10 pour l’instant, parce que sinon la liste serait trop longue…

La sélection est divisée en deux parties, l’une plutôt fashion et l’autre plus axée sur la photographie.


Tout d’abord, @wil__sd . C’est un danseur et model photo. Ses visuels sont juste incroyables, il a une vision de l’art particulièrement originale. Ses montages vidéos et photos sont ouffissimes. Bref, il est génial. Go le suivre.

@wil__sd is a dancer and a fashion model. His pictures are just amazing, he has an artistic vision which is very different and original. His photos and video assemblies are awesome. Seriously, go follow him.


@bruceglen : C’est un compte partagé par deux frères jumeaux. Ce sont des designers, youtubers et musiciens. On adore leur style !

@bruceglen : This account is shared by two twin brothers. They are designer, Youtubers and Musicians. We love their style !


@aysaplarocky : non ce n’est pas ASAP Rocky bae, c’est une fille qui s’appelle Bianca et qui habite à New York. Elle a un style qu’on aime bien et son instagram est plutôt cool.

@aysaplarocky : No, this is not ASAP Rocky bae, this is a girl and her name is Bianca. She lives in NYC and she has a MAD style.

22251177_1787089197986501_331284112_o : On vous présente le garçon le plus mignon d’Instagram. Vous pouvez voir par vous-même. : We introduce you the cutest boy of instagram, with the coolest style ever. You can see by yourself.

22251318_1787089201319834_2097506502_o : Bon le gar est super connu mais il a vraiment un style à lui. Il fallait qu’on le partage. : The guy is really famous but his style is mad. We had to share it.


@motionstyle : c’est un genre de  »insta magazine » qui publie tous les jours des outfits de streetwear et autres.

@motionstyle : This is a kind of « Inta Magazine » which publish outifits and streetwear everyday.


@iamthroze : Ce qu’on aime dans ce compte instagram, c’est sa mise en page. Ce n’est pas tout le monde qui divise son instagram en deux pour y planter une colonne blanche au milieu.

@iamthroze : What we do like in this IG account, is the page by itselft. It’s rare to see people who have the balls to divide their IG page by two and implant a white column in the middle.



@adrelanine : Beaucoup de choses a dire sur ce compte. C’est un photographe francais qui s’est lancé il y a un an le défi de publier une photo par jour. Il a appelle ce projet : 365 PROJECT. On retrouve alors dans son Instagram, des photos de dingue qu’il a pris à travers le monde. Il a réussi à faire des photos de QUALITÉ plutôt que présenter de la quantité.

@adrelanine : A lot of things to say about this IG account. It’s a french photographer who challenged himself one year ago to publish one picture every day during one year. He named this challenge : 365 PROJECT. We can find in his IG, pictures of all his travels across the world and it’s amazing, for real. He is a true exemple of QUALITY instead of QUANTITY. And it is rare.


@oui_lit : C’est un autre photographe francais qui travaille beaucoup avec @adrelanine. Leurs photos se ressemblent, ils sont un peu dans le même registre.

@oui_lit : This is another french photographer who works a lot with @adrelanine. Their pics are alike and they play on the same style.


@viewofviews : un autre photographe que l’on affectionne particulièrement. Ses photos sont juste magnifiques. Une qualité de fou. Chaque photo renvoie une vraie vibe.

@viewofviews : Another photographer that we particularly love. His pictures are amazing. A true quality. Every picture sends real vibes.